Data released by the China Food Industry Association shows that in 2023, China’s food enterprises achieved revenue of 9 trillion yuan, an increase of 2.5%. Together with the development of the food processing industry, there are food packaging machinery.
China’s Food And Packaging Machinery Industry” 14th Five-Year “Development Plan shows that the total output value of China’s food and packaging machinery industry enterprises above scale will reach 150 billion yuan in 2025, the average annual compound growth rate of about 8%, exports in 2025 will reach 12 billion US dollars, international competitiveness will be significantly improved.
With the further improvement of downstream enterprises’ requirements for flexible, intelligent and efficient packaging equipment, what kind of machinery enterprises can obtain relatively high profit margins and continuously develop new products for the market?
Mr.Ji Shunchang, general manager of Shantou Changhua Machinery Equipment Co., LTD. (hereinafter referred to as “Changhua Machinery”), told Foodtalks First: “With the increasing competitiveness of food machinery, the past price competition gradually evolved to research and development competition. The future development of food packaging machinery has begun to trend towards digital intelligence and ecological energy saving.”
01 Main market is in Sichuan and Chongqing region.
Continue to promote technological progress, market expansion and internationalization.
As a mature industry, food machinery has formed a relatively complete industrial chain, opening up all links from the upstream raw material supply to the downstream application market.
Changhua Machinery has accumulated rich experience and technical expertise from the establishment of the factory for more than 20 years, and has a good reputation and reputation in the industry.
Looking at the whole country, our company’s current main market is in the Sichuan and Chongqing region, and the customer categories involve the food processing and manufacturing industry such as sauces, soy products, hot pot bottom materials, seasonings, etc. In this market, we focus on promoting sauces in cups, hot pot bases, butter equipment and automated production lines.”
At the same time, as an indispensable condiment in Chinese dishes, sauce has a wide range of application markets. With the improvement of people’s living standards and the increase of quality requirements, the demand for sauces market is likely to grow steadily.
With the progress of science and technology and the continuous improvement of customer requirements for product quality and production efficiency, Changhua Machinery is also continuing to pay attention to the technological innovation and equipment upgrading of sauce production equipment. For example, the introduction of automated production lines and intelligent control systems can improve production efficiency and product quality.
Overall, the main products of Changhua machinery include: filling and sealing machine series, self-supporting bag filling and capping machine series, bag packaging machine series, vertical packaging machine series, bottle filling machine, sterilization, packaging production line series.
In terms of specific application scenarios, it is suitable for various types of materials, such as liquids, sauces, powders, particles, etc. At the same time, it is also suitable for a variety of containers, such as plastic cups, plastic bottles, glass bottles, self-supporting bags, prefabricated bags and roll film molding bags.
In Mr.Ji Shunchang’s view, to be able to have so many products and cover so many customers, Changhua Machinery has experienced three important development stages of establishment, technological innovation and industrial upgrading.
In the early days of its establishment, Changhua Machinery determined the company’s development direction and goals, and established a basic operating system and team. The significance of this node lies in laying the foundation for the development of Changhua Machinery and starting its development process.
The technological innovation stage has injected new strength into the development of the company. It not only expands the product line of Changhua Machinery, but also improves the competitiveness of products, while meeting the needs of the market, bringing more business opportunities and development potential for the company.
In recent years, Changhua Machinery has made important efforts and investments in industrial upgrading. Through the introduction of advanced technology, it has realized the transformation and upgrading from low value-added fields to high value-added fields. The significance of this node is to give Changhua machinery a higher market competitiveness and core competitiveness.
“These development nodes have an important role and significance for Changhua Machinery. They not only provide the company with more development opportunities and challenges, but also promote the company’s technological progress, market expansion and internationalization process. At the same time, these nodes are important watershed points in the development of the company, marking the company has entered a new stage, which is a milestone significance.”
02 Innovation is the lifeblood of the development of Changhua Machinery
Technical reserve to meet the needs of industry iteration upgrade
Innovation is the lifeblood of any enterprise’s sustainable development. In terms of research and development, what is the human and material input of Changhua? General Manager Mr.Ji Shunchang gave a detailed explanation.
In terms of manpower investment, Changhua Machinery has a professional R & D team, composed of experienced engineers and technicians. They have extensive knowledge and experience in the industry and are often involved in training and learning to keep up with the latest trends in the industry.
“For example, during the epidemic period, there were sauce products in small cups on the market. Our company quickly developed filling and sealing equipment suitable for small cups of sauce through innovation, from which we gained market share growth and improved performance.”
In terms of material investment, Changhua Machinery is also actively invested in material resources, including various research and development equipment. These facilities can support the R&D team to design products and ensure the improvement of product quality and technical level.
It is worth mentioning that Changhua Machinery has accumulated a rich technical reserve, which can meet the iterative upgrading needs of the food industry for many years to come.
Moreover, Changhua Machinery can customize the design according to the specific needs of customers to meet the requirements of different industries and applications. “Our company has advanced design capabilities and flexible production capabilities to design and manufacture products according to customer requirements, ensuring that products match with customer business processes and standards.”
Not only that, Changhua machinery pays special attention to the cooperative relationship with customers, and is committed to providing a full range of pre-sale, sale and after-sales services. “The company has a professional technical support team that can respond to customer needs and problems in a timely manner, and provide technical training and guidance. In addition, Changhua Machinery also provides fast spare parts supply and maintenance services to ensure the normal operation of customers’ equipment, “Mr.Ji Shunchang, general manager, told Foodtalks First.
03 Insight into new trends and new trends in the food industry
Encourage customer participation in product design and improvement
The food industry in 2024 is embracing some new changes and trends.
Health and sustainability: Consumer demand for healthy food and sustainable production will continue to grow. Food companies need to focus on providing healthier products, using more environmentally friendly production methods, and responding positively to consumers’ health and sustainability concerns.
Personalization and customization: Consumer demand for personalized food and customized services will grow. Food companies can consider using technology and data analytics to meet consumers’ individual needs, such as customized formulations, packaging, and nutrition programs.
Digital and technological applications: Technology applications such as artificial intelligence, big data, and the Internet of Things will further penetrate into the food industry.
Food companies can use these technologies to improve production efficiency, optimize supply chain management, provide a better consumer experience, and more. New consumer trends: The application of virtual reality, augmented reality and other technologies will change the way consumers experience food. For example, using virtual reality technology to allow consumers to “personally experience” the food production process or provide a richer experience of food culture.
Before the arrival of these new situations and new trends, Changhua Machinery has also made its own preparations.
“In addition to various innovation and technology reserves, we have a variety of flexible cooperation models, and even encourage customers to participate in the process of product design and improvement, and adjust and improve according to customer opinions and requirements to ensure that products can better meet customer needs.” The goal is to understand our customers, listen to their voices, achieve efficient project management and continuous innovation, and achieve win-win goals with our customers.”
Author丨Xiaoman
Edit丨Zhaozhao
Visual Design丨Shanshan
Keyword: Filling And Sealing Machine, Filling And Capping Machine, Filling Machine, Sealing Machine, Packing Machine, Packaging Machine, Filling Production Line, Packaging Production Line, Sterilizing Line, Pack Machine
Post time: Jun-04-2024